Plastic Surgeon Marketing Case Study: 72 to 125 Consults

The Situation: A Good Surgeon Nobody Online Could Find

This midtown Toronto plastic surgeon was already good at what he did. That wasn’t the problem. The problem was that nobody online could tell. His website was stale, his marketing was doing nothing, and the economy was tightening. His front desk was hearing price resistance on every call because the brand didn’t communicate why he was worth it.

A recession doesn’t stop patients from buying. It makes them pickier about who they buy from. Weak positioning gets punished first.

What We Did: Took Over Everything

We rebuilt the brand from scratch so the practice could grow beyond one doctor’s name. Redesigned the website with content that actually sold. Ran SEO, PPC, email, direct mail, and social. Trained his staff on how to position the practice and handle fee objections instead of folding on the phone.

This wasn’t a marketing tweak. It was a full operational overhaul. Traffic means nothing if the front desk gives away the price apologetically and the caller hangs up to “think about it.”

What Happened: The Numbers Don’t Lie

Surgical consultation bookings went from 72 to 125 per month. According to Allergan’s official numbers, BOTOX sales jumped 83% and JUVEDERM sales went up 1,200% year over year.

The economy was supposed to be the problem. We made it irrelevant.

We’ve run this playbook in the same market before. It took Skin Vitality from the #4 to the #1 Botox provider in Canada on Allergan’s own list.

If your consults are flat and your agency is blaming the market, the market isn’t the problem. See how we build this system for surgeons on our plastic surgery marketing agency page, then get in touch.