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Business growth insights from 20 years in the field.

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Stop Chasing Marketing Silver Bullets. Do the Work Instead

There's no secret tactic that grows a cosmetic practice. Strategy is the what and why, tactics are the how, and neither matters if nothing gets done.

Mar 4, 2020 · 18:31
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All Episodes

18

Plastic Surgery PR From a 20-Year Beverly Hills Veteran

17

Why You Should Treat Your Customers Unfairly (80/20 Rule)

16

Influencer Marketing for Plastic Surgeons: Peers Beat Celebs

15

Should You Charge for Consultations? Paid vs Free, Decided

14

Lead Follow-Up: The #1 Success Factor for Cosmetic Practices

13

If Your Practice is Failing, It's Your Fault

12

Your Practice Is Falling Apart Every Day. Here's Why

11

In Business, Mistakes Cost Less Than Inaction

10

Social Media Won't Fill Your Practice. Here's What Will

09

Practice KPIs: Catch Theft, Waste, and Stalled Growth Early

08

How to Fight Big Competitors With a Small Marketing Budget

07

How to Keep Patients Coming Back: You Lose 80% in 4 Years

06

Scarcity Marketing: How to Get Buyers to Act Now

05

How to Handle Incoming Phone Calls So Patients Book

04

Cosmetic Surgery Website Design That Sells (Not an Ego Site)

03

The Patient Experience That Turns Consults Into Referrals

02

Can't Afford Branding? Good. You Don't Need It

01

Your Practice Problem Isn't Leads. It's Conversion

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